The LoToJa was started in 1983 by two Logan cyclists, David Bern, a student at Utah State University, and Jeff Keller,the owner of Sunrise Cyclery. The two men wanted a race that resembled the difficulty of a one-day European classic like Paris-Roubaix or the Tour of Flanders. LoToJa's first year featured seven cyclists racing 192 miles from Logan to a finish line in Jackson's town square. The winning time was just over nine hours by Bob VanSlyke.

Since then, LoToJa has grown into one of the nation’s premier amateur cycling races and continues to be a grueling test of one's physical and mental stamina. Many compete to win their respective category, while others just ride to cross the finish line. At 200+ miles, LoToJa is the longest one-day USAC-sanctioned bicycle race in the country. Cyclists must conquer three mountain passes as they pedal through the scenic terrain of Utah, Idaho and Wyoming en route to a finish line below the rugged Tetons at the base of Jackson Hole Mountain Resort.